TIPS & ADVICE  |  PROFESSIONAL SIGN SERVICES

5 ESSENTIALS TO OUTDOOR ADVERTISING


1. Target Your Demographics

One advantage of a well placed advertisement is the ability to target the audience you want to reach.

If you are targeting affluent, upscale customers, you do not want to place your ad in lower income and inner city areas. You should place your ad where the customers you are targeting will be able to see it.

Most advertising companies will be able to help you select good locations for your signs. They want you to succeed so you will continue to renew your campaign. If you don't get results, they will have lost a customer.

2. Short and Sweet

Most people will see you message from their cars as they drive by. They won't have time to stop and read a long, detailed message. Keep your message short and to the point. 

You want your advertisement crafted so that your potential customers can "get it," in just a couple seconds. If it takes longer than that, you will have lost your opportunity with them.

3. Catch Their Attention

Besides being short, your message also needs to catch the viewer's attention. This can be done with images, an attention-grabbing headline, or, ideally, a combination of the two. You need to give people a reason to look at your advertisement.

4. Know What Your Purpose Is

Some signs are designed to get people to act. Other signs are just to build a brand. Whatever the purpose of your campaign, make sure your sign is designed to accomplish that goal.

5. Call People to Action

If you want people to do something, then you need to make sure you include, "a call yo action." Successful sales people have learned that you have to ask for the sale.

If you want them to visit your store, you need to tell them to visit. Merely implying what you want is not nearly as effective as telling people in plain language. People will be more likely to buy your product if your sign tells them to buy your product.

When you plan your ad in a way that catches the customer's attention, and gets the message across quickly, it can bring in results.


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